Freedom fries with those burgers ha ha?
In Paris, Burgers Turn Chic
Beginning a few years ago but picking up momentum in the past nine months, hamburgers and cheeseburgers have invaded the city. Anywhere tourists are likely to go this summer — in St.-Germain cafes, in fashion-world hangouts, even in restaurants run by three-star chefs — they are likely to find a juicy beef patty, almost invariably on a sesame seed bun.
“It has the taste of the forbidden, the illicit — the subversive, even,” said Hélène Samuel, a restaurant consultant here. “Eating with your hands, it’s pure regression. Naturally, everyone wants it.”
“It’s not just a fad,” said Frédérick Grasser-Hermé, who, as consulting chef at the Champs-Élysées boîte Black Calvados, developed a burger made with wagyu beef and seasoned with what she calls a black ketchup of blackberries and black currants. “It’s more than that. The burger has become gastronomic.”
“I didn’t think we would sell so many,” said Sonia Ezgulian, guest chef at Café Salle Pleyel |
clipped from www.nytimes.com
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