Publishers Seek to Mine Book Circles
In early June, at Book Club Expo, a gathering of reading group members and book lovers, the author Khaled Hosseini opened the first session with heartfelt thanks to the attendees. “He said that ‘The Kite Runner’ wasn’t being read until book groups got hold of it,” recalled Ann Kent, who put together the event, which was held in San Jose, Calif. “He acknowledged their power in putting his book on the best-seller list and keeping it on the best-seller list. It was pretty profound.” Profound or not, the message had resonance. Increasingly, authors and publishers are tipping their hats to the power of 8 or 10 or 12 women (and usually they are women) sitting around a dining room table, dissecting their particular book of the month, then spreading the word to their friends. |
clipped from www.nytimes.com
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