Thursday, June 21, 2007

Old news

Statistics like this are shocking the first time you encounter them but we've been "an illiterate culture" for a long time now. In fact, the last stat I recall re book publishing was that 80% failed to make a profit, so maybe things are better ha ha. Fat chance. I'm surprised the "new books read to completion" percentage is so high.

Of course, being in academia, stats like this sound as if they come from another planet. But I've known where I live for a long time. You deal with it.
1/3 of high school graduates never read another book for the rest of their lives.
42 percent of college graduates never read another book after college.
80 percent of U.S. families did not buy or read a book last year.
70 percent of U.S. adults have not been in a bookstore in the last five years.
57 percent of new books are not read to completion.
70 percent of books published do not earn back their advance.
70 percent of the books published do not make a profit.
(Source: Jerold Jenkins, www.JenkinsGroupInc.com)
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