Wednesday, May 02, 2007

Changing times

clipped from news.yahoo.com


WASHINGTON - Is MySpace always mine or can it belong to someone else? At the cost of losing 160,000 friends, Democrat Barack Obama (news, bio, voting record)'s presidential campaign has taken over control of the MySpace page listed under his name on the popular social networking site.

The case highlights the struggle between campaigns' desire to control their message versus the power of voter-generated material. And it shows how one person — in this case Los Angeles paralegal Joe Anthony — can become an influence on presidential politics through the power of the Internet.

But as the site exploded in popularity in recent months, the campaign became concerned about an outsider controlling the content and responses going out under Obama's name. It told Anthony it wanted him to turn it over.

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