Producers Guild Of America Agrees On New Credit: “Transmedia Producer” – Deadline.com

Producers Guild Of America Agrees On New Credit: “Transmedia Producer” – Deadline.com:

"This Guild-wide adoption is unprecedented as it will allow executives who expand storylines of franchises onto multiple platforms to receive official credit on these projects as 'Transmedia Producers'. These producers develop cross platform storylines on Film, Television, Short Film, Broadband, Publishing, Comics, Animation, and Mobile -- and now, they’ll be credited with an official title. I'm told this is a historic move for the PGA because the guild rarely backs new credits. 'These amendments demonstrate how the guild supports producers making and changing the game,' a source told me tonight."