Saturday, May 01, 2010

Fool's gold

I have no rational reason to be optimistic about marketing the new commercial project. I have decades of experience with the vagaries of the marketplace. I've had 4-digit checks bounce in my past dealings with LaLaLand.

All the same, I remain optimistic. No fool like an old fool, I suppose. However, I think I know a commercial concept when I see one -- and I almost never get one myself. The thing is, this re-contextualization of a classic has no time frame. It will be as commercial five years from now as today. The classic is very much alive, and thus so are the inevitable variations of it. This is one of them.

But I have an idea the time is right now. I've actually had this idea for 20 years. I never did it before because, well, it's a knee jerk grunt work project. You can explain it in ten seconds, which is exactly what makes it so commercial. Any dummy can get it. It's just a matter of getting it in the hands of the right one ha ha.

It's a natural. If not today, tomorrow. I feel certain it's a natural.

The main obstacle is that it may already be in development somewhere. You can't have two of these. That's the drawback.

So I will be hustling this much in the weeks ahead. And we'll see what happens. If nothing happens quickly, I will double-protectg myself by bringing it out as a book for my archive. Maybe H can make money on it later.

But I want to sell it sooner rather than later. And I'll do my best. I should find out in a matter of weeks if this will be an easy or a hard sell.

And I hope I never get another commercial idea for as long as I have left.

No comments: