Tuesday, January 24, 2012

Profit vs. Principle: The Neurobiology of Integrity | Wired Science | Wired.com

Profit vs. Principle: The Neurobiology of Integrity | Wired Science | Wired.com:

"Let your better self rest assured: Dearly held values truly are sacred, and not merely cost-benefit analyses masquerading as nobel intent, concludes a new study on the neurobiology of moral decision-making. Such values are conceived differently, and occur in very different parts of the brain, than utilitarian decisions."


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