"Hollywood and older Americans have never had much use for each other. The 50-plus crowd doesn’t go to opening weekends or buy popcorn; a youth-obsessed Hollywood has happily ignored them.
But in the last few months an older audience has made a startling reassertion of its multiplex power. “True Grit,” “The King’s Speech,” “The Fighter,” “Black Swan” — all movies in contention for a clutch of Oscars on Sunday — have all been surprise hits at the box office."
But in the last few months an older audience has made a startling reassertion of its multiplex power. “True Grit,” “The King’s Speech,” “The Fighter,” “Black Swan” — all movies in contention for a clutch of Oscars on Sunday — have all been surprise hits at the box office."
I've maintained for years that seniors are the largest untapped movie audience in the country. Maybe producers will start paying attention.
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