Does anyone read Marianne Moore today? She was hot stuff when I first got interested in literature. One of the more amusing stories resulting from her popularity is featured in today's Today In Literature. The Ford Motor Company hired her to name their new car. What she came up with was '"Anticipator," "Thunder Crester," "Pastelogram," "Intelligent Whale," "The Resilient Bullet," "Mongoose Civique," "Andante con Moto," "Varsity Stroke" and then, as her very last try for the name magic, "Utopian Turtletop."' Ford returned to an earlier choice, the Edsel. Moore was spared the infamy of naming a gigantic failure.
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