The Horrors of Self-Promotion | The Passive Voice

The Horrors of Self-Promotion | The Passive Voice | 

"The thing is, it wasn’t always this way. Publishers used to do most of the marketing for the books they put out. The best an author could do was finish the last chapter and then show up reasonably sober for a tri-city book tour. The hope was that the book would eventually be widely reviewed, and then take off on the strength of word-of-mouth. But social media has crushed that seemingly innocent past."

Man, this guy is right on. That's probably why I'd either not become a writer or become a secret, closet writer if I were a young person starting out today, with an interest in literature. This self-promotion hysteria is something new.