The Inside Story of How John Carter Was Doomed by Its First Trailer -- Vulture

The Inside Story of How John Carter Was Doomed by Its First Trailer -- Vulture:

"“This is one of the worst marketing campaigns in the history of movies,” a former studio marketing chief told Vulture before the film opened. “It’s almost as if they went out of their way to not make us care.” If that was the goal, it worked."