Friday, December 10, 2010

Tricks of the Movie Promotion Trade | Magazine

Tricks of the Movie Promotion Trade | Magazine:

"Movies don’t start with the opening scene; they start with the trailer. And buzz surrounding this alpha piece of promotion can make the difference between a blockbuster and a straight-to-DVD bust. Benedict Coulter, founder of top editing house Trailer Park, reveals a few industry secrets.

Top Gun was the Citizen Kane of trailers: Those two minutes of quick cutaways and hair-gel-smooth action clips were the best of the best."

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