Breaking the rules

Hwood can get shook up over the smallest matters.

clipped from news.yahoo.com Assistants pitch ideas, throw H'wood a curve By Borys Kit and Tatiana Siegel LOS ANGELES (Hollywood Reporter) - Last month, Ben Dey, an assistant working in the mailroom at Creative Artists Agency, leaped several rungs on the Hollywood ladder by successfully pitching an idea for a comedy to producer Brian Grazer. The sale came about because the Imagine Entertainment executive visits CAA once a year for a lunchtime meeting in which he entertains assistants' pitches. Throughout the industry, Dey's fellow assistants responded with cheers, as one of their own managed to grab the brass ring. But in some places, eyebrows were raised. It was almost as if "Entourage's" Ari Gold had suddenly allowed his assistant, Lloyd, to ignore the phones so that he could be free to toss a screenplay idea or two to Ari's client Vincent Chase -- not something Ari would ever do.